On Thursday (July 11), Luke Bryan announced that the 11th edition of his Crash My Playa Music Festival is set to take place in Riviera Maya, Mexico from January 15-18, 2026. “Every year I’m blown away by how special Crash My Playa has become,” Bryan said in a press release. “From the beachside shows to the late-night hangouts, it’s one of the highlights of my year. I can’t wait to be back in Cancún with our fans and kick off 2026 in the best way possible.” The annual event features performances by top country music artists, daily pool parties, and more, with next year’s festival promising four more days of musical entertainment set in a tropical paradise. While the lineup for 2026 is yet to be unveiled, past performers have included country music superstars Jason Aldean, Kane Brown, Lainey Wilson, Bailey Zimmerman, and Ella Langley. Alumni pre-sale begins on Friday (July 11), with packages on-sale Monday (July 14). (Taste of Country)